The Pharmanex® BioPhotonic Scanner (A Marketing Brief)

A Focus on Carotenoids

Carotenoids are a family of powerful antioxidant nutrients that have recently become the subject of huge interest in the scientific community. The orange pigment of carrots became the first of these molecules to be isolated, lending the name carotenoids to the entire family of compounds. Since then, more than 600 carotenoids have been discovered in nature, but only 18 are commonly present in the human body. While carotenoids represent a large percentage of antioxidant nutrients, there are many others that make up the body's antioxidant network—such as Vitamins C & E, Alpha-Lipoic Acid and Flavonoids to name a few. So why focus on carotenoids?

Recently, the protective effects of carotenoids against free radical damage have stimulated intensive research on several specific carotenoids—Lutein and lycopene in particular. Lutein is important for eye and cardiovascular health, while lycopene—the most potent antioxidant carotenoid—has far-reaching cell-protective and anti-aging benefits.

The Importance of Biological Measurements

The ability to measure is the basis of all science, so it is no surprise that health practitioners rely heavily on body measurements such as cholesterol readings and blood glucose levels. However, most of these methods are invasive and require drawing blood. With the increased awareness of viruses and other blood borne diseases, most health care professionals would rather use safer means to gather wellness data.

Bio-Photonics: New Possibilities in Laser Technology

Recent advancements in laser technology have opened a world of opportunities for health and wellness minded people across the globe. Through a process called Bio-Photonics, it is possible to gather key wellness data by shining a laser-light onto the surface of a human hand. Because every molecule in the body interacts with light differently, each molecule reflects its own unique optical fingerprint. Scientists have understood this phenomenon of reflected light for decades, but it has only been in recent years, since the development of Bio-Photonic Laser Technology, that they have been able to gather information at the "Site of Action"- in living people.

The Creation of the Pharmanex® Bio-Photonic Scanner

After years of research and fine-tuning, several world-renowned physicists and engineers, have perfected the world's first ever carotenoid scanning device-the Pharmanex® Bio-Photonic Scanner. For the first time, carotenoid antioxidant levels can be measured in living human tissue. When the purified blue laser light strikes a carotenoid molecule in the palm of the hand, it is slightly shifted towards a green light because of the chemical make up of carotenoid molecules. Therefore, when a person's antioxidant levels are measured, the amount of reflected green light is gathered and assessed to produce a numeric reading known as a Antioxidant Score.

Pharmanex® Holds the Global Rights to Bio-Photonic Technology

NSE has acquired the global rights to this unique Bio-Photonic Technology for the sale and testing of nutritional supplements. This provides Pharmanex® a significant advantage over other nutritional companies because the Pharmanex® Bio-Photonic Scanner offers customers verifiable proof that LifePak® and other Pharmanex® products are truly making a difference in their overall health and wellbeing. No other nutritional company will be able to offer a technology that provides such convenient proof of the effectiveness of their antioxidant supplements.

LifePak® —The Antioxidant Solution